I like the toothpaste, but will go back to my previous product because of the tube. It is attractive, but not very easy to use. It is slick and when your hands are wet or even damp, it is hard to hold on to and squeeze. I have arthritis in my hands and this makes it even more difficult to use. Please reconsider the tube design for this product. I would recommend this product to friends, but with a warning about the tube.